Industry Dive: How to Make a Big Splash in Media In an age when publishing companies are struggling to stay afloat, Industry Dive is making a big splash with advertisers and readers through their unique brand of business journalism and digital content creation. Today, the company publishes more than a dozen online destinations for business decision-makers to dive into, drawing millions of readers to sites such as cioDive.com, EducationDive.com, and HealthcareDive.com every day. For the editors and staff at Industry Dive, work is an artful balance between providing the right depth of coverage and enough variety so that readers never feel bored or over their heads. CASE STUDY Industry DiveSCRATCHING THE SURFACE OF CUSTOMER RELATIONSHIPS Industry Dive creates rather than cur

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