Case Study

How can an environmental advocacy group make a big splash in Washington?

How can an environmental advocacy group make a big splash in Washington?

CLEAN SKY COALITION BACKGROUND: According to the U.S. Department of Energy, more than 150 new coal-first electric plants are under or planned for construction around the country. Clean Sky Coalition, a Texas-based environ- mental advocacy group, argues that any source of electricity generation -- wind, solar, natural gas, hydropower and even nuclear -- will produce less air pollution than the proposed coal plants. CSC is also concerned the pro- posed facilities will fail to utilize the most modern technology available to control the extremely hazardous emis- sions that occur during coal-fired plant operations. In April 2007, CSC enlisted a mobile advertising company to put its campaign against coal-fired electric generating plants into the national spotlight and onto the doorsteps of the U

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