Haymarket Media Group partnered with Lytics to gain deeper insights into their readers, particularly medical professionals, to deliver more personalized and relevant content. By using Lytics' Customer Data Platform (CDP), Haymarket was able to micro-target content and advertisements, significantly increasing reader engagement. They discovered new audience segments and created "lookalike" lists to expand their reach. Implementing Lytics resulted in a 10x increase in email clickthrough rates and improved their advertising and editorial strategies. This transformation has enabled Haymarket to better serve their readers and achieve higher advertising revenue.

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