Entercom, operating over 250 local radio stations, used Lytics' Customer Data Platform (CDP) to enhance its digital transformation and compete with major digital platforms like Facebook and Google. By leveraging phone numbers as persistent identifiers and enriching first-party data with third-party data, Entercom could create detailed audience profiles. This allowed for highly targeted marketing campaigns, boosting advertiser confidence. Using Lytics, Entercom saw a significant increase in engagement and a 65% sales lift for a client. The digital transformation also extended to their new platform, RADIO.COM, making radio a formidable competitor in the digital advertising space.

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