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Increasing Revenue in Vacant Territories

Increasing Revenue in Vacant Territories

West
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R E V E N U E G E N E R A T I O N CASE STUDY Increasing Revenue in Vacant Territories THE OBJECTIVE: Increase Revenue and Sales Coverage in Declining Markets Due to Geographic Challenges at a Lower Cost of Sales One of the nation’s premier biopharmaceutical companies was in need of a geographically enhanced sales coverage strategy to increase access with healthcare professionals. In order to drive a leaner, smarter and reorganized sa

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