Case Study

Tsogo Sun turns vacant rooms into brand-building opportunities

Tsogo Sun turns vacant rooms into brand-building opportunities

The Challenge:  Deliver promotional offers to employees of key Tsogo Sun partners and clients  Leverage the availability of weekend rooms as a brand- building opportunity  Drive engagement and loyalty amongst the target audiences  Generate leads to increase occupancy at weekends The Solution:  Personalised landing pages for employees of specific organisations like Standard Bank, Nedbank and certain government departments  Sponsore

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