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Case Study

Increasing Revenue with AI

Increasing Revenue with AI

Popl
Pages 1 Pages

Popl, a leading digital business card platform, significantly increased its revenue by 81% and ROAS by 133% by adopting AI for dynamic retargeting in its marketing campaigns. They also achieved a 36% decrease in CPA and a 35% increase in CTR by optimizing budget allocation and segmenting audiences based on visitor recency, demonstrating the effectiveness of AI in enhancing ad targeting and spending efficiency.

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