R E V E N U E G E N E R A T I O N CASE STUDY Preventing Prescription Declines In Disrupted Field Accounts THE BUSINESS OPPOR TUNITY : Prescriptions Drop Dramatically in Accounts Experiencing Unexpected Field Coverage Vacancy A leading biopharmaceutical company was experiencing substantial declines in total prescription rates due to territory vacancy. Analysis revealed prescription declines ranging from 9% to 23% in the disrupted or vacant te

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