Case Study

Driving Revenue Growth in Animal Health Via Inside Sales and Custom Analysis

Driving Revenue Growth in Animal Health Via Inside Sales and Custom Analysis

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R E V E N U E G E N E R A T I O N CASE STUDY Driving Revenue Growth in Animal Health Via Inside Sales and Custom Analysis THE OBJECTIVE: Addressing the needs of a top Animal Health pharmaceutical company with gaps-in-coverage, cost-of-sales, and speed-to-market challenges in 15,000 cattle and pet accounts. THE SOLUTION: West deployed a full account management model, customized to reach the right customers with the right frequency through th

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