Increasing conversions with Audience Builder CASE STUDY: AKBANKIncreasing the number of successful loan applications while lowering the cost of sale Akbank needed a way to quickly find its current customers on digital channels and have these customers apply for a personal loan. Credit scores are dynamic, constantly changing over time, so in order for Akbank to target the right people at the right time, it needed to access customers’ credit scores. This limited the campaign to targeting only their active customer base – not targeting new app downloads. Converting new customers to the app also didn’t work as targeting criteria; in order to apply for a personal loan via the app they needed to have already set up an Akbank Direct password. Without this, customers are stuck lea

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