Case Study
Increasing Conversions by 70% with Playable Ads
Customer: Product Madness - Conversions Up by 70% - Chartboost Increasing Conversions by 70% with Playable Ads Product Madness launched in 2007 by two founders who defined themselves by the love of gaming. While they started with a focus on casual games, the team placed a bet to become the world’s leading publisher of social casino games – and it paid off. Casino game company Aristocrat acquired Product Madness in 2012 to bring together the top online slots games with land-based slots. Today, Product Madness’s flagship slots game Heart of Vegas reaches millions of mobile game players. Stay on top of the latest trends With a well-established IP and a significant player base, Product Madness knows the key to an always evolving user acquisition strategy is to stay on top of the latest interac