Dentsu health and PulsePoint Partner to Improve Audience Quality and Reduce Media Cost for a Leading Parkinson’s Disease Brand
Dentsu health and PulsePoint Partner to Improve Audience Quality and Reduce Media Cost for a Leading Parkinson’s Disease Brand
2 PagesDentsu health, awarded as the media agency-of-record for a Parkinson’s disease brand, partnered with PulsePoint to enhance qualified audience reach, cost efficiency, and brand conversions. Utilizing PulsePoint’s omnichannel health marketing platform, Dentsu achieved direct control over campaign management, reducing media costs by 26% and significantly increasing diagnosed patient engagement. In the first quarter of platform implementation, they improved qualified audience reach by 263%, decreased cost per reach by 44%, and boosted brand conversions by 350%.
