Getting the most out of converted Users CASE STUDY: LOVOOThe Solution The team at LOVOO had already scouted out the key network partners it wanted to integrate. On the Adjust side, a dedicated server module was set up to transmit data over to the network partners. In LOVOO's dashboard, the partner module was activated at the team's behest, and configured to transmit the exact data they wanted to share and no more. The tracking data for a retargeting campaign is different from standard performance campaigns in terms of how the users' lifetime is considered. Normally, a user's lifetime starts at the install, and the user is permanently attributed to a given segment. In order to analyze the performance of retargeting campaigns, the users responding to the campaign need to be move

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