How Vinted’s tailor- made onboarding resulted in a 77% increase in conversions CASE STUDY: VINTEDThe Solution Vinted had a problem: their ads were succeeding in bringing users, but the time to first purchase was too long. The team had already optimized creatives and ad targeting on many of their channels, and while there were still tweaks here and there, the efficacy of pre-install activity was maximized. So the team turned its attention to the post-install activity, focusing on the onboarding process. Users had installed the app, but then what? Knowing that something better than a generic onboarding process might be able to push users further along the conversion chain, Vinted began using Adjust's real-time data to kick-start a new onboarding process, tailored to the user's inter

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