Amadeus used Medallia Digital Experience Analytics (DXA) to optimize its corporate travel website, achieving a 410% increase in overall clicks and over 100% boost in engagement and conversions within 30–60 days. By combining DXA’s heatmaps and session replays with Adobe Analytics data, the team identified issues like underperforming value propositions, buried key content, and unclear CTAs. They redesigned page layouts to showcase critical content, repositioned differentiators, and introduced clearer calls to action. These changes led to massive increases in clicks on testimonials, product recommendations, videos, and CTAs.

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