Approach Ingersoll Rand partnered with BCD on an outreach strategy. The team’s first decision: Communicate with travelers in Spanish, as well as in English. “Even though we often communicate in English for business, employees in Latin America naturally respond better to their local language,” Sandoval said. Frequent travelers in the six LATAM countries who had booked trips in 2018 were invited to attend webinars in Spanish or English. The webinars detailed what TripSource was, how to register for it and how to use the platform to book hotels. The sessions also explained the benefits for travelers—that TripSource would increase their hotel choices; save them time when booking; and increase their safety because the company could find them in an emergency. Sandoval said the secu

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