Traveler Engagement campaign guides travelers to TripSource — and better trip experiences
Traveler Engagement campaign guides travelers to TripSource — and better trip experiences
2 PagesA California-based company with 10,000 employees implemented TripSource by BCD Travel to enhance travel experiences and provide relevant information. Aimed at improving productivity and safety, the company launched a Traveler Engagement campaign to drive TripSource adoption, resulting in a 102% increase in usage during an eight-week campaign and nearly 400% more sign-ups over the course of the year. The campaign, which included email communications, videos, and other promotional efforts, successfully raised awareness and engagement, making the platform integral for managing itineraries, bookings, and safety alerts for travelers.
