CASE STUDY LinkedIn achieves 84% satisfaction score with Traveler EngagementTM strategy CHALLENGES In 2015, LinkedIn as a company was growing exponentially. They wanted to modernize their travel program to address the following issues: + Communications from their travel team needed to be refreshed with the changing landscape of their global workforce. + The travel program was sporadic and inconsistent from region-to-region. It also lacked the tools necessary to support a coordinated campaign that could drive messaging across the company’s various channels. As a result, it was difficult to affect any type of traveler behavior change. + Travelers were simply unaware of the travel program and its policies. LinkedIn needed to educate their employees on the benefits for not only tra

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