International Site Migration The Challenge We were hired to assist Red Hat with a large scale international and multi- lingual site migration involving over 50 regionally targeted websites that covered 8 languages. Part of this migration also involved moving to a new Drupalplatform and consolidating to a single domain at www.redhat.com. The Solution With many so variables involved with a domain migration, our job was to mitigate the risk to organic traffic and visibility, whilst providing technical recommendations to further enhance Red Hat’s onsite optimisation. As part of this campaign we provided a bespoke migration strategy split into 3 phases (pre, testing and post migration) including: Keyword research Site architecture & International SEO configuration Technical SEO review of the ne

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