Website Migration - How to Move the Site Without Damaging SEO, Traffic, and Conversions WHITEPAPER© LTIMindtree | Privileged and Confidential 2 Executive Summary 03 What is Website Migration and Why Would I Need It? 04 Why site migrations are tricky and complex in nature? 05 Common Reasons Why Website Migration Fails 06 LTIMindtree Formula of Handling Site Migration 06 Monitoring and Measuring the Impact of Site Migration 16 Conclusion 17 Table of Contents© LTIMindtree | Privileged and Confidential 3 Are you using a website platform with older technology and not SEO-friendly? Your website’s navigations are complex and the design looks outdated? Is it safe to say that you are considering moving your website from one stage to another stage? And your greatest concern at this point is how

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