Case Study
Increased Customer Satisfaction Thanks to SAP for Media
Customer ? Axel Springer is one of Europe’s leading multimedia-integrated media com- panies, offering a wide range of print and digital products. The Axel Springer company was established in 1946 by the eponymous publisher and is today the largest newspaper publisher in Germany, as well as the country’s third-largest magazine publisher and one of the top media companies in Europe. In 2010, the company’s more than 11,500 employees gener