Impel helped Crystal Lake CDJR by providing an AI-driven lead management platform that automates responses and follow-ups across multiple channels 24/7. This solution alleviates sales reps’ workload by instantly engaging leads, answering detailed VIN-specific questions, and managing routine tasks. As a result, the team improved productivity, maintained consistent lead engagement, reduced lost opportunities, and delivered a higher-quality, timely customer experience without increasing staff or operational costs.

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