Case Study
Impel’s Sales AI Drives Operational Efficiency and Team Productivity (Elk Grove)
Impel helped Elk Grove Buick GMC by deploying its Sales AI, nicknamed Rose Mille, to automate and optimize lead management across multiple channels. This AI-driven solution prioritized high-value shoppers, handled routine inquiries about inventory, financing, and trade-ins, and automated follow-ups via email and text. By reducing manual tasks, it enabled the sales team to focus on activities that directly drive sales, improving productivity, customer engagement, and conversion rates in a challenging market environment.