Case Study

Impel’s Sales AI Drives Operational Efficiency and Team Productivity (Elk Grove)

Impel’s Sales AI Drives Operational Efficiency and Team Productivity (Elk Grove)

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Impel helped Elk Grove Buick GMC by deploying its Sales AI, nicknamed Rose Mille, to automate and optimize lead management across multiple channels. This AI-driven solution prioritized high-value shoppers, handled routine inquiries about inventory, financing, and trade-ins, and automated follow-ups via email and text. By reducing manual tasks, it enabled the sales team to focus on activities that directly drive sales, improving productivity, customer engagement, and conversion rates in a challenging market environment.

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