Case Study Immediate Media creates a seamless digital subscription process for new subscribers at live eventsINDUSTRY Publishing COMPANY Immediate Media London immediate.co.uk Immediate Media is the special interest content and platform company. Their brands include Radio Times, BBC Gardeners’ World, BBC Good Food and HistoryExtra.com. 2 Immediate Media is one of the world’s most established publishers of titles spanning craft, gardening, food, and many other areas. Titles such as BBC Gardeners’ World, BBC Good Food, Radio Times, and HistoryExtra have become household names and the company continues to grow its portfolio by acquiring other titles. Immediate Media wanted to automate the set-up journey for new subscribers at the 2021 Gardener’s World Live exhibit

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