Illumina, a leader in DNA sequencing, integrated LinkedIn Sales Navigator to enhance sales efficiency and customer engagement. In a rapidly evolving industry, real-time insights helped sales teams track key developments, avoid outdated contacts, and identify decision-makers. Sales Navigator influenced 84% of closed revenue, sourced 65% of deals, and saved salespeople time on prospecting. By leveraging deep insights, Illumina improved outbound communication, expanded into new markets, and positioned Sales Navigator as a strategic growth engine, strengthening customer relationships and driving sales performance.

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