Case Study

Microsoft’s Enterprise Sales Team focuses on growth bets with Sales Navigator

Microsoft’s Enterprise Sales Team focuses on growth bets with Sales Navigator

Microsoft’s Enterprise Sales team leverages LinkedIn Sales Navigator to uncover net-new customer contacts, identify whitespace opportunities, and drive growth. With its deep sales insights, the team efficiently targets decision-makers within large enterprises, strengthening personalized, trust-based relationships. By integrating trusted data, Sales Navigator has improved pipeline development, win rates, and deal sizes while enhancing productivity. The tool plays a crucial role in Microsoft’s sales strategy, enabling them to build multiple connections within buying committees and accelerate opportunities with precision.

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