Case Study
Microsoft’s Enterprise Sales Team focuses on growth bets with Sales Navigator
Microsoft’s Enterprise Sales team leverages LinkedIn Sales Navigator to uncover net-new customer contacts, identify whitespace opportunities, and drive growth. With its deep sales insights, the team efficiently targets decision-makers within large enterprises, strengthening personalized, trust-based relationships. By integrating trusted data, Sales Navigator has improved pipeline development, win rates, and deal sizes while enhancing productivity. The tool plays a crucial role in Microsoft’s sales strategy, enabling them to build multiple connections within buying committees and accelerate opportunities with precision.