Company Overview This global entertainment cloud subscription service provides on-demand streaming and downloading. Entertainment EMEA 2021 Global streaming service unlocks new audiences and watches subscriptions skyrocketAllied Global Marketing’s client, a global, publicly-traded entertainment company with a $2 billion market cap, sought to accelerate subscriber growth outside the walled gardens. Their marketing objective was to maximize global free trial volume at an efficient cost per acquisition and understand the unique attributes of their audience. CHALLENGE Allied Global Marketing partnered with Quantcast to unlock new audience growth opportunities. Quantcast’s real-time audience data was used to curate custom reach models for four audiences: Cord Cutters, Early Retire

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