Chapter 1 Better digital home and furniture customer experiences start here 10 18 30 36 41 Making the most of your advertising budget Meet the home and furniture shoppers... by personality type 6 Chapter 2 Ensuring the long purchase cycle ends on your website Guiding customers towards finding the products they need, faster Chapter 3 Chapter 4 Creating long-term customer relationships and loyalty3 What are the most iconic pieces of furniture design? The classic comfort of an IKEA Sofa ? ?? The elegant modernism of a Crate & Barrel table? ?? Or maybe the simple yet ubiquitous West Elm bookcase? ?? For decades shoppers buying furniture have had a huge variety of styles and designs to choose between—from designer icons to mass-produced budget alternatives, to those that straddle bot

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