Company Overview TFE Hotels is an international hotel group operating in Australia, New Zealand, Germany, Denmark, and Hungary. Travel APAC 2021 TFE Hotels books right accommodations using sophisticated segmented audiencesTFE Hotels is the only global hotel group to be headquartered in Sydney, with an established portfolio of brands including Adina, Vibe, Travelodge, Rendezvous, and TFE Hotels Collection. TFE Hotels were looking to understand the nuances between their different hotel audiences with the dual aim of reaching audiences more effectively while improving return on ad spend (ROAS). CHALLENGE Quantcast worked with TFE Hotels to build out a sophisticated tagging infrastructure to segment their audience at an incredibly granular level, building out over 70 audience s

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