QBE Insurance supercharges share of voice with the LinkedIn Audience Network
QBE Insurance supercharges share of voice with the LinkedIn Audience Network
2 PagesQBE Insurance leveraged the LinkedIn Audience Network to enhance brand awareness among brokers and business customers, cutting CPM by 56% and CPC by up to 78%, leading to £500,000 in cost savings. By using LinkedIn’s precise targeting and extending reach beyond the platform, the company increased audience engagement by 12% and frequency by 63%. Head of Marketing Chris Ward credits LinkedIn’s accountability and targeting precision for maximizing marketing impact, reaching key decision-makers efficiently while reinvesting savings into further brand growth in the European market.
