Achieving targeted engagement at scale Location: Redmond, Washington | No. of Employees: 10,000+ | Industry: Computer Software How Microsoft uses LinkedIn Audience Network in Australia to drive engagement with precise audience segments We gravitate towards social platforms like LinkedIn to achieve more targeted marketing engagement. However, we know that our audiences don’t spend all their time on social media. LinkedIn Audience Network enables us to expand our reach to trusted sites while still respecting our audience targeting. This increases the impact of our advertising.” higher CTR When Microsoft Australia combined LinkedIn feed activity with LinkedIn Audience Network, it recorded: +90% -65% lower CPC Broc Munro, Social & Digital Lead for Australia, Microsoft “ Find out

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