THE SWEET SPOT: CRO FOR PPC How we used conversion rate optimization (CRO) to turn a B2B SaaS company’s PPC gains into even more revenue CLIENT ? SaaS firm f or HR and learning management s y s tems ? C omple x sales pr ocess CHALLENGE ? C ompe titor s w er e at tr ac ting mor e, be t ter - qualified leads , who conv er ted mor e o f ten ? SOLUTION ? A f ter incr easing tr affic fr om paid sear ch, use CR O to impr o v e conv er sion r ate EIGHT-MONTH OUTCOMES In addition to paid sear ch ser vices , w e o ff er conv er sion r ate op timiz ation ( CR O ), a data- driv en pr ac tice that continuously impr o v es a client ’ s w ebsite to incr ease on- site conv er sions and, mos t impor tantly , r e v enue. CR O can amplif y the v alue o f paid sear ch leads and multiply the v

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