How we took a B2C financial services provider from the automated bid “death spiral” to unprecedented growth
How we took a B2C financial services provider from the automated bid “death spiral” to unprecedented growth
9 PagesFINE-TUNING FINTECH How we took a B2C financial services provider from the automated bid “death spiral” to unprecedented growth “In just the first year, (un)Common Logic fully crafted and optimized our program— not just our paid search account, our entire paid search program. I truly believe they’ve left no stone unturned in their pursuit of high returns. (un)Common Logic fully has diligently and thoughtfully positioned us in the PPC space better than any other provider has or, in my opinion, could have done.” —VP of Marketing CLIENT ? Financial ser vices pr o vider specializing in online bill- paying ? 45 biller s nationwide in the ener gy indus tr y CHALLENGE ? Automated bidding had put them into the “ death spir al” ? Impr essions , click s , and conv er sions w er e all do
