After a 2-year engagement with (un)Common Logic, this company’s volume of paid search leads and marketing-qualified leads (MQLs) had grown so much and contributed so much revenue that not only were they leading their market segment for companies their size, they were acquired by that segment’s global, enterprise-level leader. NEW LIFE FOR PAID SEARCH How we helped an SaaS firm grow leads and revenue, making them an attractive target for acquisition CLIENT ? SaaS firm specializing in HR and learning management s y s tems ? 3,500 cus tomer s (many in the F or tune 500) and 49 million user s w orldwide ? C omple x sales pr ocess CHALLENGE ? C ompe titor s w er e at tr ac ting mor e, be t ter - qualified leads ? Initial paid sear ch r esults had been so inconsis tent and di

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