How we helped a B2B SaaS firm scale ad spend and lead volume, and nearly double lead quality
How we helped a B2B SaaS firm scale ad spend and lead volume, and nearly double lead quality
9 Pages[TITLE] Subtitle (un)Common Logic LEAD QUALITY ? 98% ? 636% MQL VOLUME COST PER MQL ?53% SCALING SUCCESS How we helped a B2B SaaS firm scale ad spend and lead volume, and nearly double lead quality Within just 15 months, we achieved these results for our client: ? 272% increase in average monthly lead volume with an 8% reduction in CPL ? 1,550% increase in remarketing lead volume with a 75% lower CPL and a 330% higher remarketing conversion rate ? An MQL-to-lead ratio of 84.62%, up from 42.79% when we started CLIENT ? B2B SaaS pr o vider specializing in content management s y s tems f or lar ge business communities ? Agency at the time lack ed e xper tise to scale; in-house team lack ed bandwidth CHALLENGE ? P aid sear ch r esults had plateaued ? L ead qualit y w as decr
