How We Segmentation Helped A Food Manufacturer Sell More Deli Meats
How We Segmentation Helped A Food Manufacturer Sell More Deli Meats
2 PagesPAGE 1 THE BUSINESS CHALLENGE HOW WE HELPED HOW SEGMENTATION HELPED A FOOD MANUFACTURER SELL MORE DELI MEATS Turkey, ham, salami, liverwurst, bologna—they’ve been staples of the American diet for decades. And while typically associated with the “lunch” occasion, one person’s deli meat lunch can differ drastically from another’s. A Black Forest ham sandwich might be eaten over a work desk to ward off hunger until dinnertime, while a low-s
