How New Product Forecasting Helped A Manufacturer Launch A New Dental Water Jet
How New Product Forecasting Helped A Manufacturer Launch A New Dental Water Jet
2 PagesPAGE 1 THE BUSINESS CHALLENGE HOW NEW PRODUCT FORECASTING HELPED A MANUFACTURER LAUNCH A NEW DENTAL WATER JET But our client had a problem—it did not know which features to include in the design and which benefits to emphasize in its communications. “ ” This is an illustrative case study, inspired by our actual work with clients, but fictionalized to protect client confidentiality. We began by analyzing sales data from our Store-Level
