Case Study
How A Food Manufacturer Used Market Mapping To Reignite Sluggish Sauce Sales
PAGE 1 These days, when it comes to grocery shopping, it’s all about the perimeter of the grocery store. Fresh food consumption is on the rise, and U.S. shoppers are more leery than ever of preservatives, processing, and all other unnatural food ingredients. So if you’re a manufacturer and your products live in the center aisles of the grocery store, we’re willing to bet you’ve had a rough past few years. You’re in the dead zone. Our cli