How we revolutionised the Bauer Media customer journey The brief 2 The brief The brief 3 The brief Ability to monitor customer journeys Bauer couldn’t see user struggle zones without significant resources – improved Google Analytics tracking and addressing the site’s information architecture was essential. Improve conversion rates We needed to make sure conversion tactics such as social proof and clear CTAs were utilised throughout the site. From the client “Outstanding team performance from the guys at RocketMill. The turnaround we have witnessed over the past 7/8 months has been very impressive, achieving demanding targets.” Rob Litawski, Digital Marketing Manager The brief 4 The approach The approach 5 The approach The Bauer Media team approached to us to solve ke

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