How We Increased Revenue and Improved ROI for NRS Healthcare The Brief The Brief NRS Healthcare approached us in October 2016 wanting to grow their B2C business. The brand was seeing success with their physical catalogue but struggling to grow their online B2C presence, particularly via Paid Media. They ranked well for brand terms, thanks to recognition within the B2B space, so were keen to avoid wasting ad spend on branded keywords. Our main objectives were to: • Increase revenue via Paid Search • Do so at a profitable ROI • Achieve the above without bidding on brand terms We were tasked with meeting these goals in 2017 and 2018. The Approach The Approach Following in-depth analysis of NRS Healthcare’s existing Paid Search efforts, we identified various ways t

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