How We Grew BOC’s Transactions & Revenue via Paid MediaThe Brief 2 The Brief The Brief 3 The Brief BOC approached RocketMill in December 2016 looking for help encouraging new and existing customers to purchase via their online shop. The brief was to do so via Paid Media methods. We were tasked with growing awareness of the online shop, attracting new customers and switching existing customers from calling to purchasing via the website instead. Our objectives were to: • Increase revenue • Increase transactions The Brief 4 The Approach The Approach 5 The Approach In our strategy, we focused on three key areas: • Attracting new customers • Encouraging existing customers off the phone and onto the online shop • Remarketing to potential customers The Strategy To ens

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