How we increased Bauer Media’s subscriptions via paid media by 42% The brief 2 The brief The brief 3 The brief To improve and beat the previous year's subscription performance, without compromising the CPA. It's no secret that the publication industry is in decline. Industry trends show a 20- 50% drop in subscriptions each year, depending on the title. We needed to build and execute a strategy to counteract this downward trend, whilst increasing subscriptions year on year. The brief 4 The approach The approach 5 The approach The magazine industry is a fast-paced, dynamic market and we knew it was essential to create an innovative, yet simple, campaign strategy to cater to this. First and foremost, our strategy had to drive sales, and seco

Join for free to read