How we increased the conversion rate of Voices.com by over 400% Last updated: March 2019 At the start of 2009, Voices.com, one of the leading marketplaces for voice-over talent, began working with Conversion Rate Experts. The result? Its conversion rate increased by over 400%—from less than 5% to 22%. How we achieved those improvements The most important part of any project is the exploratory work that occurs at the beginning; FORTUNE’s article about us described this stage as the “detective work. ” (One of our consultants described it, rather unglamorously, as “dumpster-diving for details. ”) Our in-depth analysis of Voices.com included the following: We studied Voices.com’s analytics account to understand whichcomponents of the sales funnel contained the biggest opportunities for i

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