Case Study
How we doubled the sales of a web app
How we doubled the sales of a web app PhotoShelter is a web app that lets photographers easily create highly effective websites, allowing them to sell, market, and store their photography online. By applying our CRE MethodologyTM to PhotoShelter’s website, we have helped it to double its annual sales. This is money that will continue to accrue every year. How we got those improvements When we started working with PhotoShelter, the company was already well beyond the stage of obtaining product/market fit; it was a successful business operating in a market that was relatively mature (at least in web terms) and competitive. It would never have doubled its sales if it had not aggressively tested its website to find improvements. (Side note: If your company, product, service, web app, or whate