Conversion for mobile: how we helped grow a FinTech company by 470% We helped goHenry to grow by 470% in one year. —Why you shouldn’t assume that your mobile visitors are just desktop visitors on a different device —Includes before-and-after images of winning mobile A/B tests goHenry is a financial-technology (FinTech) company that combines web and mobile apps to create a unique learning tool for children. It ranked in the FinTech 100, a list of the top companies in FinTech. In early 2015, goHenry hired us to increase the effectiveness of its digital marketing, and grow its market share. So far, we have helped to grow it by 470%(that’s nearly six times). This article describes some of the things we’ve done. Note that “we” refers to a team effort between Conversion Rate Experts (with our

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