Case Study

DoubleClick Dynamic Remarketing: How We Increased a Conversion Rate Twice

DoubleClick Dynamic Remarketing: How We Increased a Conversion Rate Twice

Pages 21 Pages

Doubl eCl i c k Dynami c Remar ket i ng Cas e St udy: How We I nc r eas ed a Conver s i on Rat e T wi c eComf y i s one of t he l eader s i n t he r et ai l mar ket of home appl i anc es and el ec t r oni c s . Today, t he net wor k c ons i s t s of 75 moder n c hai n s t or es i n 40 c i t i es wi t hi n Ukr ai ne. Comf y i s t he f i r s t r et ai l er i n Ukr ai ne, whi c h i s ac t i vel y devel opi ng i t s mul t i - c hannel s al es . Thi s means t hat t he c us t omer c an pur c has e goods i n any c onveni ent way: i n an onl i ne or of f l i ne s t or e, t hr ough a c al l c ent er and us i ng a mobi l e appl i c at i on. The webs i t e c ont ai ns mor e t han 20 000 i t ems , i nc l udi ng exc l us i ve model s of home appl i anc es , The webs i t e c ont ai ns mor e t han

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