Does optimization ever end? How we grew Crazy Egg’s conversion rate by 363% Last updated: August 2017 Do you suspect that your conversion rate couldn’t be improved upon? In this case study—which we believe is our most useful one yet—you’ll see specific methods for getting win after win from a site that already is an extremely strong performer. Plus, we’ll tell you how to get a free, annotated PDF of all the persuasion techniques we used to create wins—so you can apply them to your own site. A graph showing how much we increased Crazy Egg's conversion rate. (The increase in revenue is even greater, because we also increased the value per conversion, as you'll read below.)Overview Many people ask us if there’s a point at which conversion rate optimization gives diminishing returns. If th

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