How to do guarantees right. And how we grew a business by 49% by adding a guarantee.
How to do guarantees right. And how we grew a business by 49% by adding a guarantee.
8 PagesHow to do guarantees right. And how we grew a business by 49% by adding a guarantee. Last updated: June 2018 Geeks2U's sales grew so much, it outgrew its call center. A guarantee can be powerful. Like a chainsaw. Used right, it can cut through customer objections. Used wrong, it can cut through profits. This case study reveals what’s possible when you do it right. It describes how we made Australia’s largest computer-repair service even larger. We have done many things to grow Geeks2U‘s profits. The following experiments describe thework we did on its guarantees, which alone grew sales by 49%. When (and why) do guarantees work? Guarantees don’t always increase sales. To understand when a guarantee would help, consider the two major functions of a guarantee: Function 1: A guarantee reduce
