How We Increased Google Shopping Ads Revenue by 243% Boomtown Case Study The CPAP Shop Boomtown Internet Group saw an opportunity to make a substantial improvement to one of our clients’ Google Shopping Ad campaigns. Boomtown began by outlining a speci?c plan for improving the revenue according to Google Shopping Ad’s best practices. Industry: E-Commerce Medical Equipment Reseller Our Challenge: This client had been running Google shopping ads for some time, and while they were receiving clicks and ultimately conversions, their monthly revenue was almost the same as their shopping spend. Obviously this was not generating enough revenue. Our ?rst reaction was to look into any potential errors within their Google Merchant Center, but we found no errors. We knew we would have to really delve

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