How We Increased ecommerce Adwords Revenue by Over 88% Client Name: The CPAP Shop Boomtown Internet Group saw an opportunity to make a positive improvement in one of our clients’ AdWords campaigns. The client is a retailer selling medical equipment on an ecommerce website. Boomtown created a One year plan consisting of four phases with goals to meet at one, three, six months and ?nally at twelve months. We achieve the targeted 75% increase in revenue in 12 months while keep the cost same. Our Challenge: This client had been running Google Adwords for some time, and while they were receiving clicks and ultimately conversions, their monthly revenue was 1.2 times of their Adwords spend. It did not generate enough revenue, it was clear that Adwords was not working for our client. We needed to

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